It’s a new year – the quintessential time to simplify and de-clutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep your brand and message top-of-mind.

Top Organization Promotional Products

To help keep YOU productive and organized in your promotional efforts, here we’ve compiled a quick list of some of the top organization promotional products now available that will help you help others while also achieving strategic marketing communications objectives:

• Wall Calendars and Monthly Planners:  Having a large reminder of what you have to do with plenty of room to write appointments, deadlines, and important events is an excellent way to stay on top of everything you have to do in your personal and professional life. It also helps you mentally track how it will all get done and allow you to look ahead for what is to come for more effective time management. Plus, it’s great to cross things off and see how much has been accomplished.
• Storage Totes and Bins: These portable organizers take organization with you from office to home or on the road and back again. They work great for folders and paperwork or if you have to carry product samples. The large space on all sides for a brand also makes it a great marketing vehicle for travel. These totes and bins are also just as much at home in an office as they are on-the-go, helping to keep papers from engulfing your desk.
• Storage Cases and Bags: Don’t lose all the little things that are large on importance to you. These handy organizers will keep track of things like memory sticks and flash drives (you know, the ones that have all those important documents and pictures), keys, tools, and electronic devices or cords. These cases and bags can be kept in drawers or travel in suitcases, briefcases, and handbags to keep all that you need, organized and within reach.
• Binders and Padfolios: When you need to track important projects and documents, binders are a great way to keep everyone on a team or in a family organized and up-to-date with all the information they need. Padfolios take it a step further and offer a way to take notes on the go while also keeping vital paperwork in a place you can find quickly.
• Trunk Organizers: These organization promotional products are great for the person who may need to get that junk in their trunk in better order. From the mom-on-the-go who is shuttling kids to various sports to the salesman on the road who lives out of their vehicle, a trunk organizer keeps items in the trunk from shifting into one big pile and offers a way to spot and grab what’s needed.

Your clients and employees will love these handy organizers that are sure to be put to good use. And, you will be happy knowing that the items are clearly displaying your company logo, name, or message. Such values as productivity and efficiency may even be perceptually attributed to your brand – always a good thing.

In Review

Here are the main points from this blog post:

• There is a wide array of organization promotion products, including items for the home, office, and vehicle. These include trunk organizers, storage cases and bags, storage totes and bins, binders and padfolios, and wall calendars and monthly planners.
• Storage and organization products often have ample room to advertise and promote your brand.
• Clients and employees will appreciate your desire to help them get organized and it will offer a way to promote that you are a productive and efficient company in the minds of those who see your organization promotion products.

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Budgets are tighter than ever during this tough economy, but it doesn’t mean you have to compromise your promotional efforts with ineffective promotional items you can procure on the cheap. It simply means you have to search for a company that can help you strategize lower cost methods that will help you achieve your goal – optimally one that offers a wide range of effective branded products under $1.

Popular Promotional Items for Less than $1

You might be surprised to learn how many items are available in this particular budget range – and how effective they can be at keeping your brand highly visible, transportable and top-of-mind with prospects, customers and employees. Consider this assortment of low-cost picks proven to pull:

• Pens: Whether for business or personal use, pens are always in demand. After all, they are always being borrowed and passed around, so why not make sure that the pens you share are those that have your company name, logo, and contact info? These baseline branded products under $1 come in a seemingly infinite variety of styles, sizes, and ink colors so you can find one that matches your style, business philosophy, and desired messaging. There are also all types of pens available, including ballpoint, highlighter, marker and stick pens.
• Magnetic Business Cards: Make sure your business sticks in the minds of clients by giving them all the information they need to stick in a place where they will be sure to see it—like the refrigerator—rather than the traditional business card that is easily misplaced.
• Tote Bags: With society going “green” and the phasing out of the plastic shopping bag, it’s great to have plenty of tote bags for groceries or other shopping trips, so your clients and employees will be sure to enjoy this practical, yet low-cost, promotional item.  These also serve as a rather large and visible billboard for your brand.
• Calendars: Whether for the office or the home, a calendar is an ideal way to keep your business on the mind of customers throughout the year. These branded products under $1 come in various styles, including the traditional hanging calendar, the peel and stick calendar, vinyl calendar and the magnetic business card calendar.
• Notepads: From lined to plain to sticky, notepads are practical promotional items that help everyone stay organized or enjoy great doodle space. But, branded note pads do offer a way to keep your company name and logo in front of your target.
• Accessories: There are a range of other great low-cost life accessories that are less than $1 a piece and offer a great way to promote what you do. These include everything from lip balm, key chains, soft kickballs and pins to mints, tokens, golf tees and hand fans. For such items, there is a plethora of colors, sizes, and styles to suit your business personality and fit into your overall promotional budget.

In Summary

Promoting your business doesn’t have to be an expensive proposition. Here is a summary of the great ideas found in this blog post:

• There is a wide range of promotional items to suit every kind of business niche and need.
• Traditional promotional products, including pens, note pads, magnetic business cards and calendars are available in a variety of styles and sizes.
• Tote bags are one way to stay on the “environmental” track without spending a lot to be “green.”
• Accessories offer fun and variety at a low price, including key chains, lip balm, mints, golf tees and more, helping you stand out with more unique, personalized promotional items.

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Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool.   In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales.

Top Performing Promotional Food Products

Hungry for some ideas to put on the marketing menu? Try adding these logo-friendly food products to your promotions plate and see how many bite:

• Custom Candy and Chocolate: From individual packages of mints and hard candies to chocolate selection trays and imprinted chocolate bars and wrappers, this promotion will satisfy every sweet tooth and have them craving more.
• Snacks and Popcorn: Help satisfy the munchies by providing your clientele with an afternoon delight of popcorn in various flavors like salty, caramel, or cheese. Or, tempt them with a wide array of nuts, raisins, cookies, dried fruit, peanut brittle and brownies. Much of the packaging here may be customized with brand messages and logos.
• Gift Baskets and Tins: When you can’t decide on any one promotional food product, then consider a gift basket, gift tin, or gift tower full of goodies. This is also an effective way to thank a group of people like a small company or department. Food gifts can include a wide assortment or they can be themed – such as specialty basket categories like healthy, coffee and treats, and chocolate – to suit the recipient’s individual tastes. 
• Seasonings and Condiments: There’s nothing wrong with spicing up a relationship or even getting a little saucy with your branded food product selections. Gourmet ideas include salsa, steak sauce, rubs and seasonings, a selection of spices, hot sauce and even some tasty marinades. All the labels may be customized with your brand message and logo to keep you visible in the kitchen.

In Review

There is a bountiful selection when it comes to using promotional food products in your marketing mix:

• A long favorite of fundraisers, branded candy and chocolates will also win fans among potential and existing customers.  These sweet delights are also effective at tempting and motivating employees.
• Snacks are an easy and low-cost way to promote via the palate. Packages can be labeled with brands and logos, and offer a wide assortment of non-perishable products to place in them like popcorn, nuts, dried fruit and baked goods.
• Promotions sizzle with sauces and condiments, which regularly remind customers and employees about the brand every time they cook or barbecue.
• Gift baskets, tins, and towers are a great way to include many people with one grand gift sure to make a statement.

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Having a concerted strategy and well-honed process for selecting branded merchandise is important for any  organization that wants to maximize results from their promotional efforts. Rather than guessing what logo products and related marketing mechanisms might prove effective, discern in advance what has been successful for other companies in the same, or comparable, industries.  With this effort you’re sure to uncover some best practices worth emulating…and be sure to document and continue improving upon best practices of your own.  [click to continue reading…]

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